What is liquid keratin?

Liquid keratin is a hair care product line that includes shampoos, conditioners, and treatments designed to restore and strengthen the hair. The products contain natural keratin, a protein that makes up a significant portion of our hair, skin, and nails. When hair is damaged from heat styling, chemical processing, or environmental factors, the keratin in the hair becomes depleted, leading to weakened, dull, and brittle strands. Liquid keratin products are formulated to replenish and fortify hair with keratin, leaving it stronger, smoother, and shinier. The brand also has a keratin treatment that can be done in a salon, which involves the application of a liquid keratin solution to hair, followed by a flat ironing process to seal in the treatment. This treatment can help to reduce frizz, smooth hair, and make it more manageable. Liquid keratin products are typically free of sulfates, parabens, and sodium chloride, making them a safer and healthier choice for hair care.